Noteyble

Meet the maker

Lilah Waite

Having led marketing teams for over 25 years, Lilah was frustrated by an industry where talented people could create brilliant marketing, yet tiny response rates had become accepted as the norm. With overflowing inboxes, relentless digital noise and increasingly busy audiences, there had to be a better way to earn attention & create genuine human connection. The answer was beautifully simple: a handwritten letter. Lilah set out to solve a challenge: how to preserve the warmth, individuality & impact of handwriting, while making it commercially viable at scale. That meant mastering new technology, overcoming countless technical challenges & refusing to accept that handwritten had to mean slow or expensive. That determination became Noteyble, where robots put real pen to paper to create personalised handwritten communications at scale. Noteyble’s mission is simple: to help businesses stand out, be remembered & start conversations that turn human connection into valuable business results.

Why did you start?

I had become frustrated that increasingly sophisticated campaigns were delivering increasingly small response rates, and that this had become accepted as the norm. I believed there had to be a more human and effective way to bypass the digital noise and genuinely engage people. Handwritten communication proved incredibly powerful, but difficult to scale, so I founded Noteyble to solve that challenge: combining the personal impact of handwriting with technology that makes it commercially viable at scale.

What's your bestseller?

Personalised handwritten A5 notecards written in a person's own handwriting and with their own signature - but many, many copies of them, saving a lot of arm ache!

What's next?

We have recently expanded our operations to the USA, meaning that we can provide handwritten communications on a global basis. We have already expanded our language capabilities to include all European languages - next we plan to master Korean and Chinese, let's see if we can master traditional Chinese writing in columns! We are also experimenting with whether we can write in braille dots - embossed or raised!